Master Planning with GSI

Master planning is the strategic process of drafting a long-term vision for the redevelopment of a community. The ultimate goal of master planning is to facilitate the long-term viability of a community by keeping it relevant within the marketplace it serves. The planning process typically begins with senior management and other relevant stakeholders evaluating a community’s existing product and program in relation to marketplace needs and industry trends, and then outlining a roadmap for the proper sequencing of future projects. Any projects currently in the pipeline are also re-evaluated through this lens. Ultimately, a plan is crafted that takes into account all aspects of the community and its offerings — from amenities, dining, fitness/wellness, and other programming to the physical assets themselves. In other words, it’s not just about new facilities or apartments. It’s about a new way of thinking, growing, and maximizing outcomes to the satisfaction of all involved — especially the residents of the community.