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Repositioning: Salvation for Aging Offerings

Repositioning: Salvation for Aging Offerings

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Jun 21, 2024

Repositioning buildings within senior living communities is vital to the long-term health and success of those communities, allowing them to continue their mission of serving seniors and bringing joy, purpose, and community to their lives. GSI is part of the Transforming Age family, a non-profit dedicated to the same goals as the communities we serve. After dozens of repositioning engagements for clients and Transforming Age communities alike, we understand that repositioning aging buildings is not merely the addition of a few new amenities or a name change—it is a strategic undertaking with inherent risks that require expertise, collaboration, and vision to overcome. But the rewards for doing it well far outweigh the guaranteed, albeit gradual, failure of doing nothing. For communities hoping to serve seniors for generations to come, repositioning done right is the clear path forward.

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